A sign company can expand into digital signage by adding outdoor LED signs to its product offerings and partnering with an LED sign provider that provides the products, software, and support needed to sell them. For traditional sign companies, digital signage can be a natural extension of existing services and customer relationships.
The key is finding the right wholesale LED sign provider and understanding what your customers need from a digital sign solution.
How Can a Sign Company Start Selling Digital Signage?
The process doesn't have to be complicated. Sign companies can start by taking these steps:
1. Choose an LED Sign Provider
Start by finding a provider that works with sign dealers and resellers. Look for a company that offers quality outdoor LED displays multiple product options, technical support, warranties, and resources for dealers.
Working with a wholesale provider allows your company to add digital signage without manufacturing the LED display yourself.
2. Learn the Basics of Digital LED Signs
Your sales team should understand the basics of LED display technology, including display size, pixel pitch, brightness, viewing distance, cabinet construction, and content management.
You don't need to become an LED engineer. You simply need enough product knowledge to determine which solution fits a customer's location, budget, and communication needs.
3. Add Digital Signage to Existing Customer Conversations
Your existing customers may already have a need for digital signage.
Organizations often use outdoor signs to communicate information. If you're already providing them with traditional signage, ask whether they could benefit from the ability to change their message electronically.
This can turn an existing customer relationship into an opportunity for an outdoor LED sign.
4. Offer Easy-to-Use Sign Management Software
Digital signage isn't just about the display. Customers also need a way to create and manage content.
Look for an LED sign provider that provides cloud-based software with features such as remote access, scheduling, templates, graphics, and multi-sign management.
SignCommand is cloud-based LED sign software designed for Stewart LED signs. Customers can manage compatible signs through a web browser rather than relying on software installed on one specific computer.
5. Build Digital Signage into Your Sales Process
Once you've selected your provider and learned the products, incorporate digital signage into your normal sales process.
When a customer asks about a new sign, replacement sign, rebranding project, or improved visibility, consider whether an LED display could meet their communication needs. Providing digital signage as another option allows your company to offer more solutions without changing the type of customer you serve.
Why Should a Sign Company Add Digital Signage?
Adding digital signage can give a sign company another product category to sell to existing and new customers. Instead of offering only static signs, your business can provide customers with a way to change messages, promote events, share announcements, and communicate information electronically.
For many sign companies, the opportunity isn't about replacing traditional signage. It's about adding another solution to the products you already sell.
What Should a Sign Company Look for in a Digital Signage Partner?
When choosing a digital signage supplier, consider:
- Product quality and outdoor durability
- Available LED display options
- Certifications and warranties
- Cloud-based sign management software
- Technical and dealer support
- Production timelines
- Wholesale pricing
- Provider experience working with sign companies
A provider that understands the dealer relationship can make it easier for your team to sell and support digital signage while maintaining your customer relationship.
Ready to Expand Your Sign Business into Digital Signage?
Stewart Signs Wholesale works with sign companies and resellers looking to add wholesale LED signs to their product offerings. Our outdoor LED displays are paired with SignCommand cloud-based software and are available through our Authorized Dealer Partner network.
Explore Stewart Signs Wholesale to learn how adding digital LED signage can become another part of your sign business.
Frequently Asked Questions About Expanding into Digital Signage
How can a sign company start selling digital signage?
A sign company can start selling digital signage by partnering with an LED sign provider, learning the basics of LED display technology, choosing products for different customer needs, and adding digital signage to its existing sales process.
Can a traditional sign company sell digital LED signs?
Yes. Traditional sign companies can add digital LED signs to their product offerings without manufacturing the displays themselves. A wholesale LED sign provider can provide the products, software, technical resources, and support needed to offer digital signage to customers.
What does a sign company need to sell LED signs?
A sign company generally needs an LED sign supplier or provider, product knowledge, pricing and quoting resources, and a way to support customers. Working with a wholesale provider can provide many of these resources.
Is digital signage the same as an LED sign?
Digital signage is a broad term for electronic displays used to communicate information, advertising, announcements, or other content. Outdoor LED signs are one type of digital signage designed for outdoor environments.
What should I look for in a digital signage provider?
Look for product quality, outdoor durability, display options, warranties, certifications, cloud-based software, technical support, production capabilities, and experience working with sign dealers and resellers.
Do outdoor LED signs require special software?
Outdoor LED signs need a compatible content management system or software to create and send messages to the display. The specific software depends on the LED sign provider and hardware.
Can I add digital signage to my existing sign business?
Yes. Digital signage can be added as another product category alongside traditional signs. Starting with a reliable provider and a manageable product lineup can help your sales team learn the technology and begin offering LED solutions to existing customers.
Why should sign companies work with a wholesale LED sign provider?
A wholesale LED sign provider can provide access to LED products, pricing, software, technical resources, and dealer support. This allows a sign company to expand its product offerings while maintaining its role as the customer's primary sign provider.