When it comes to outdoor LED signs, the display often steals the spotlight, but the software behind it is just as important. For sign companies, understanding the difference between cloud-based and traditional LED sign software can help you guide customers toward a solution that’s easier to manage and more enjoyable to use. Let’s break down the key differences in a simple, practical way.
What Is Traditional LED Sign Software?
Traditional LED sign software is typically installed on a single computer, often located on-site. Messages are created and sent directly from that computer to the sign, usually through a wired connection or local network.
Common characteristics include:
- Software installed on one device
- Limited remote access
- Manual updates and backups
- On-site control only
This approach has worked for many years but comes with limitations, especially for today’s customers who expect flexibility and convenience.
What Is Cloud-Based LED Sign Software?
Cloud-based LED sign software allows users to create, schedule, and manage content through an internet connection. Messages can be updated from virtually anywhere using a computer, tablet, or phone.
Common characteristics include:
- Browser-based access
- Remote content management
- Automatic updates
- Multi-user access options
Cloud software is designed to simplify sign management for both dealers and end users.
What Are Key Differences That Sign Companies Should Know?
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Accessibility
With traditional sign software, updates usually require being physically present or using a specific computer. Cloud-based sign software allows customers to manage their sign anytime, from anywhere. This means fewer on-site visits for your team.
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Ease of Use
Cloud platforms are often built with non-designers in mind, offering templates, drag-and-drop tools, and simple scheduling. Customers feel confident using their sign without constant support.
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Support & Updates
Traditional sign software often requires manual updates. Cloud-based platforms update automatically in the background. Everyone stays current without downtime or extra effort.
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Scalability
For customers with multiple locations, cloud-based software makes it easy to manage several signs from one dashboard. A strong selling point for schools, churches, municipalities, and multi-site businesses.
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Reduced Support Calls
When software is intuitive and accessible, customers need less help. Less time troubleshooting means more time selling and installing signs.
Which Option Is Better?
While both options can get the job done, cloud-based LED sign software is the better choice for today’s users. It offers greater flexibility, easier content management, and the convenience of updating messages from anywhere. For sign companies, cloud-based platforms typically lead to fewer support calls, smoother handoffs after installation, and more confident, satisfied customers.
Interested in offering outdoor LED signs with a cloud-based software that’s easy for your customers to use? We can help. Contact us today to learn more.