Quoting an outdoor LED sign is about more than just picking a size and price. For sign companies, a strong quote sets expectations, builds trust, and helps ensure the project runs smoothly from order to installation.

Before putting numbers on paper, here are a few key things every sign company should consider.

1. Location and Viewing Distance Matter

Where the sign will be installed plays a big role in determining the right display. Viewing distance and traffic speed affects which LED sign will perform best. Choosing the right display upfront helps avoid visibility issues and ensures the sign looks great in its environment.

2. Brightness and Readability

Outdoor LED signs need to be bright enough to stand out in direct sunlight without overwhelming viewers. Brightness levels and pixel pitch work together to create a clear, readable message.

3. Size Isn’t Everything

Bigger isn’t always better. The right LED display size depends on viewing distance, message content, and the space available. Choosing the right size helps manage costs while still delivering clear, effective visibility.

4. Software Experience Matters

The sign may look impressive, but the software is what customers interact with every day. Easy-to-use, cloud-based LED sign software allows users to update messages remotely and schedule content with confidence.

5. Budget and Value Go Hand in Hand

Different customers have different budgets. Understanding whether a project calls for a value-focused display or a premium option helps you quote accurately and offer the best solution. Matching the right product to the budget builds trust and keeps projects moving forward.

6. Lead Times and Planning

Production timelines can impact installation schedules. Knowing lead times upfront helps avoid surprises and keeps expectations aligned. Predictable timelines make your quotes more reliable, and your team easier to work with.

A strong quote goes beyond pricing, it shows your expertise and helps set clear expectations from the start. By considering these key factors before quoting an outdoor LED sign, sign companies can deliver better-fit solutions, keep projects on track, and create a better experience for their customers.

Looking for a wholesale LED sign partner that helps you quote with confidence? Let’s connect.

Become a Dealer

We are committed to providing our dealers with the best products, tools and support in the industry.
Click "Find a Dealer" to inquire about purchasing a product for your own organization's use.